To attract tourists, many countries campaign their tourism branding. “Incredible India”, “Malaysia Truly Asia”, “Amazing Thailand”, “Uniquely Singapore”, “100% Pure New Zealand”, etcetera. What’s about Cambodia? Though I had heard the Ministry of Tourism was considering of the catch copy for tourism branding, I had just leaned that now we got “Cambodia- Kingdom of Wonder” when I saw the commercial on CNN yesterday in Kompong Thom. According to the ministry homepage, the commercials will be run on CNN Asian until mid November in English, Japanese and Khmer.